Digital Advertising & Analytics Marketer

Work where horses matter. Chick's Saddlery is one of the oldest and largest saddlery & equine suppliers in America, dedicated to serving horses and their people.

Pay: $50,000 – $80,000 per year commensurate with experience

Type: Full-Time · Monday–Friday · On-site in Harrington, DE (Relocation assistance available.)

About the Role

Chick's Saddlery is seeking an analytical, data-driven Digital Advertising & Analytics Marketer to plan, execute, and optimize our paid advertising and reporting across every channel. You'll own the numbers, turning ad spend into measurable growth in traffic, customers, and revenue.

This role is ideal for someone who loves testing, measuring, and improving performance, and who can translate data into strategy. Horse experience is a plus but is not required.

Responsibilities

Paid Digital Advertising

1. Create, manage, and optimize campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube), Meta Ads (Facebook & Instagram), Microsoft Advertising, TikTok, and programmatic platforms
2. Monitor budgets, TACoS, ROAS, CPA, and overall campaign performance
3. Conduct keyword research and audience targeting
4. Perform A/B testing on ad copy, creative, and landing pages

Analytics & Reporting

1. Track KPIs using Google Analytics 4, Looker Studio, Meta Business Suite, and advertising platforms
2. Prepare weekly and monthly performance reports
3. Monitor customer acquisition costs, conversion rates, and revenue performance
4. Identify trends and recommend strategies to improve ROI

SEO & E-Commerce

1. Improve search engine rankings through SEO best practices, keyword research, and metadata optimization
2. Monitor and optimize product feeds for Google Merchant Center and Meta Commerce Manager
3. Assist with website merchandising and promotional updates
4. Coordinate with merchandising and IT teams to resolve issues affecting online sales

Requirements

1. 2–5+ years of experience in digital marketing or e-commerce marketing
2. Proven experience managing paid advertising campaigns and budgets
3. Proficiency with Google Ads, Google Analytics 4, Meta Ads Manager, Microsoft Advertising, and Google Merchant Center
4. Strong command of SEO best practices
5. Proficiency with Microsoft Excel and Google Sheets
6. Analytical mindset with strong attention to detail
7. Excellent organizational and time-management skills

Preferred Qualifications

1. Google Ads and/or Google Analytics Certification
2. Experience with Shopify, BigCommerce, Magento, Miva, or other e-commerce platforms
3. Experience with product feed management
4. Experience with Looker Studio, SEMrush, or similar reporting tools
5. Knowledge of AI tools such as ChatGPT, Gemini, or Copilot for marketing productivity

Key Performance Indicators

Return on Ad Spend (ROAS) · Cost per Acquisition (CPA) · Conversion Rate · Website Traffic Growth · Organic Search Rankings · Customer Acquisition · Revenue Generated from Digital Channels

Application Questions

1. What is your experience with Google Ads, Meta Ads, and other online advertising platforms? What is the average monthly ad spend you have managed on each?
2. What is your experience with analytics and reporting tools such as Google Analytics 4 and Looker Studio?
3. Please detail your horse experience.